CASE STUDIES
Created By TEN
Midlands-based video production company Created By TEN brought me in on a six-month contract to help raise awareness and open new conversations with Professional Football Club Charity Foundations across the Premier League, Championship, League One and League Two.
The focus was simple: identify the right people, start meaningful conversations and book quality meetings.
In the first 20 days, I achieved:
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33% response rate from outreach to 92 professional football clubs and their charity foundations.
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6 quality meetings secured including meetings with several club foundations, an agency, and an invitation to speak at the Sport Fundraising Summit 2026.
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2 live video briefs received from two separate football foundations.
HOW NOW
London based video production company HOW NOW brought me in to support their business development while the team focused on delivering high-quality content for their existing clients.
They had strong client relationships and a busy production schedule, but wanted to create more opportunities for growth without taking focus away from the work they were already delivering.
After a series of focused strategy sessions, I was tasked with helping them secure meetings with advertising and creative agencies working with major brands.
Positive outcomes included:
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5 quality meetings secured with Heads of Production, Producers and Social Content Leads across Havas Production and Publicis agencies.
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New agency introductions created including an invitation to a screening at Omnicom Production to meet agency producers and introduce HOW NOW’s production services.
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Creds deck support. Supported and guided the revamp of their credentials deck, helping HOW NOW better showcase their experience and clearly explain how they make life easier for producers looking for reliable production partners.
MakFilm Productions
MakFilm Productions came to me when founder Mak wanted help understanding what he needed to do to grow the business.
We worked through MakFilm’s existing portfolio, the type of work they enjoyed producing, and where there was a real opportunity to win more valuable projects.
That gave us a clearer target audience and a stronger direction for future business development.
Mak also had a live pitch in progress, so I reviewed the deck and made significant changes to the structure, messaging, language and design, making it clearer, sharper and easier for the client to buy into.
The turnaround was less than 24 hours.
The outcome: MakFilm Productions won the project.
Results included:
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£10k project commissioned for a fundraising film for an African charity
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Additional post-production budget secured
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Travel expenses covered
